Branding, Promotions, and Engagement


Your organization has a very important mission.  In order to fulfill that mission, your organization requires a strong identity and meaningful connections with all of its stakeholders.  In this session, you will learn about the importance of branding and promotions for nonprofits, including its effect on your organization’s reputation, community relations, and success in fulfilling your mission. 


This module covers the following topics:

  • Building, designing, and sustaining a strong and meaningful brand identity
  • Identifying stakeholders by their level of interest and influence
  • Promoting your organization through paid, owned, and earned forms of media (including digital media and social media)
  • Promoting your organization on a budget
  • Handling complex communications
  • Understanding various promotional tools
  • Measuring the impact of your communication efforts



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